Figure WK3. Status-Maintenance Condition (IMAGE)

INSEAD

Figure WK3. Status-Maintenance Condition

Caption

Status goal manipulation (eyewear study) figure wk3. Status-maintenance condition.

Credit

Source: "How Consumers' Political Ideology and Status-Maintenance Goals Interact to Shape Their Desire for Luxury Goods", <i>Journal of Marketing</i>, 2018, published by the American Marketing Association.

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