Focus on Your Friends, Not Your Food (IMAGE) Cornell Food & Brand Lab Caption "Focus on your friends and not the food," suggests lead author, Brian Wansink, Ph.D., Director of the Cornell Food and Brand Lab,"If you want to prove how macho you are, challenge your friend to a healthy arm wrestle instead of trying to out-eat him." Credit Daniel Miller Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.