Yu Ma, University of Alberta (IMAGE) University of Alberta Caption It may seem counterintuitive to take health advice from a marketing professor, but when it comes to analyzing consumer data and its relationship to managing health issues such as diabetes, one University of Alberta researcher may have the right prescription. Credit Richard Siemens, University of Alberta Usage Restrictions Please credit U of A photographer listed License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.