The Name Game (IMAGE) University of Pennsylvania Caption To understand how social norms arise, Damon Centola and Andrea Baronchelli invented a Web-based game, which recruited participants from around the World Wide Web using online advertisements. In each round of the "Name Game," participants were paired, shown a photograph of a human face and asked to give it a name. If both players provided the same name, they won a small amount of money. If they failed, they lost a small amount and saw their partner's name suggestion. Depending on the structure of interactions, the players either failed to come to consensus, or all agreed on the same name within a handful of rounds. Credit University of Pennsylvania Usage Restrictions In context of reporting License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.