Book cover: The New Alchemists (IMAGE) University of British Columbia Caption New book by UBC nursing professor, Dr. Bernie Garrett focuses on some of the many deceptive healthcare and marketing techniques used to mislead people—and offers readers tips to avoid falling prey to scammers. Credit Photo: Hammersmith Health Books Usage Restrictions Use photo with credit License Original content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.