News Release

Award-winning musician Andrae Alexander appointed editor of Sage Business Cases: Music Industry Series

Business Announcement


Sage is pleased to welcome Grammy-winning musician and educator Andrae Alexander as the new editor of Sage Business Cases: Music Industry Series.

Leveraging his experience and knowledge of the music industry, Dr. Alexander brings unique insight to the case studies. “This is an exciting experience. I want to bring an academic lens to the music industry because there is so much that we can learn,” said Andrae. “I believe these cases are thorough, relevant, and interesting for students of the music industry.”

Sage Business Cases offer real-world business studies to librarians, professors, students, and researchers. The comprehensive digital collection boasts over 6,000 authoritative cases from more than 120 countries, spanning multiple disciplines such as entrepreneurship, accounting, healthcare management, leadership, social enterprise, and more. Current music industry cases include "Bad Bunny and the Extraordinary Rise of Latin Music", "BTS and South Korean Soft Power," "Missy Elliott’s Hall of Fameworthy Career: Hip Hop Feminism, Culture, and Capital," address AI use and NFT technology, and more. Find all of the Music Industry Series cases here.

Rebecca Frankel, acquisitions editor at Sage, voiced her enthusiasm about Alexander’s new role. "We are delighted with the series under Andrae's leadership and the expertise he brings to this role. I firmly believe that Andrae's perspective will be enriching for music industry students and educators alike.”

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