News Release

Global rollout of Skin Observer by NAOS and Haut.AI in 2024

NAOS and Haut.AI's Skin Observer set for global launch in 2024: A leap forward in skincare through NAOS’ unique ecobiology approach combined with AI

Business Announcement


NAOS x HautAI launch Skin Observer


NAOS x HautAI launch Skin Observer

view more 

Credit: Haut.AI

Tallinn, 3rd April 2024 - 10 AM CET – NAOS, the French founding company behind pioneering ecobiological skincare brands BIODERMA, Etat Pur, and Institut Esthederm, introduces its innovative new digital tool Skin Observer in collaboration with Haut.AI, a leader in AI applications for skincare and skin aging. The partnership merges cutting-edge AI technology with deep expertise in skin ecobiology. 

Developed in collaboration with dermatologists, NAOS Skin Observer offers quick and precise skin analysis, recommending customized rituals adapted to individual skin types. The system adjusts routines based on user preferences, dynamic skin needs providing step-by-step guidance for a seamless skincare experience.

The NAOS philosophy, evident across its multiple global skincare brands, focuses on promoting skin health through a deep understanding of skin, prioritizing balance and harmony within the skin's natural ecosystem. Haut.AI contributes extensive expertise in AI-driven skincare, utilizing advanced algorithms based on 150+ data points for comprehensive, clinical-grade skin analysis. The partnership, founded on a shared commitment to continuous innovation in beauty technology, resulted in Skin Observer

“At NAOS, we focus on skin health rather than surface aesthetics. Our unique ecobiological approach treats the skin as a dynamic ecosystem, addressing the root causes of imbalances and promoting skin function. This partnership represents a key milestone in our mission to offer digital innovative services rooted in empowering people in their ability to better understand, take care of their skin. With Haut.AI's technological prowess, we are poised to redefine skincare, making it more personalized and effective than ever before”, said Mikael Coste, Chief Digital Officer at NAOS.

“The NAOS philosophy aligns closely with our own vision at Haut.AI — a comprehensive and holistic approach to skincare and skin aging,” notes Anastasia Georgievskaya, CEO of Haut.AI. “Underpinned by an understanding of the skin as a dynamic ecosystem, we’ve leveraged our AI algorithms, which are grounded in world-class skin science and aging biomarker research, to offer highly effective, personalized skincare routines tailored to individual needs.”

Skin Observer will first launch in Latin America, with plans for global expansion throughout 2024. It will be rolled out across NAOS and its brand platforms, including BIODERMA, Etat Pur, and Institut Esthederm, providing consumers worldwide with instant access to skin analysis, personalized skincare routines, product recommendations and advice. You can try Skin Observer here


In 1977, Jean-Noël Thorel, a pharmacist-biologist, laid the foundation for active cosmetics with the creation of the first BIODERMA and Institut Esthederm products. His vision integrated biology into cosmetics, revolutionizing the industry. 

Operating in over 100 countries today, NAOS has strategically chosen a single manufacturing site, NAOS Les Laboratoires, situated in Aix-en-Provence, France. This centralized setup allows close control over production quality and the design of each product.

NAOS, encompassing renowned brands like BIODERMA, Institut Esthederm, and Etat Pur, champions an innovative approach called “ecobiology”. This approach views skincare through a unique lens, recognizing the skin as a dynamic ecosystem in continuous interaction with its environment. 

Inspired by life and fueled by passion, NAOS is structured as a shareholder foundation. Its primary objective is to contribute to unlocking human potential. For additional information, please visit


Positioned as a leading European AI company, Haut.AI specializes in the delivery of highly personalized skincare and beauty experiences. Backed by world-class research, science, and technology teams, Haut.AI’s Software as a Service (SaaS) platform was trained on an extensive dataset of three million image data points, allowing it to assess over 150 distinct multidimensional face biomarkers and enabling the delivery of interactive, customized aesthetic recommendations — with just the quick snap of a selfie!

Already embraced by leading names in the beauty, skincare, and pharmaceutical industries, Haut.AI’s platform is utilized by global brands such as Beiersdorf, Ulta Beauty,the largest beauty retailer in the United States, Almirall Pharma, Phoenix, and Dr Max Pharma. 

As a proudly women-led company, Haut.AI is on a mission to establish personalized skincare as the new standard for beauty and wellness brands worldwide, all powered by the capabilities of artificial intelligence. To delve deeper into Haut.AI’s innovative approach, visit the website:

Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.