ETRI to unveil AI-powered next-generation media technologies at NAB Show in the U.S.

Korean researchers have unveiled next-generation core technologies for broadcasting and media, powered by artificial intelligence (AI), at the world’s largest exhibition held in the United States. These technologies are expected to accelerate innovation across the media and broadcasting industries and further strengthen Korea’s leadership in the global market.

Electronics and Telecommunications Research Institute (ETRI) showcased the latest broadcasting and media technologies, developed by its researchers, at NAB 2025—the world’s largest international broadcasting equipment exhibition—held at the Las Vegas Convention Center in the United States over four days from April 5.

At the exhibition, it unveiled ▲Intelligent Multi-View OTT player technology ▲Metaverse trust layer technology to protect user privacy ▲User sovereignty volumetric asset creation and trading technology ▲Immersive video spatial computing technology for ultra-realistic metaverse services ▲user-selectable UHD stereoscopic media service technology.

ETRI’s intelligent OTT player technology that provides Multi-View experience of objects on screen uses AI to detect and analyze objects of interest to viewers. It provides detailed information about the analyzed object, and can generate a rotated left-right multi-view image when the viewer touches the object. This enables a variety of additional information services such as shopping, purchase links, and advertisement. It also provides increased personalization and immersion by applying object-based content recommendation technology in addition to existing viewing history-based recommendations.

The metaverse trust layer protects user privacy by preventing the identification of personal information and actively blocking potential adversaries in the network from tracking metaverse activities. This ensures that users can enjoy a secure and immersive metaverse experience, free from concerns about privacy breaches or activity monitoring.

User sovereignty volumetric asset creation and trading technology enables volumetric video to be utilized as digital assets. Users can convert their owned physical objects into 3D digital assets and trade them in metaverse marketplaces. Core technologies include object decomposition from point cloud data, the completion of full 3D assets, automatic metadata generation, and integration with metaverse marketplaces.

Immersive video spatial computing technology for ultra-realistic metaverse services constructs 3D spaces that appear just as the real world. It provides an immersive experience on various venues including concerts or sports events based on 3D spatial reconstruction and volume rendering technology. Especially, users can move freely in the generated 3D space to feel a new sense of immersion.

User-selectable UHD stereoscopic media service technology is a technology that allows users to freely choose between 2D and 3D in an OTT-based ATSC 3.0 environment. Users can switch viewing modes in context without creating 3D content. VR and AR capabilities are also available for a more immersive viewing experience.

“The AI-powered media technologies presented by ETRI at NAB 2025 represent a significant technological breakthrough for the future of the broadcasting and media industry,” said Curtis LeGeyt, president of the National Association of Broadcasters (NAB).

1) NAB 2025: International Broadcasting Equipment Exhibition in Las Vegas, USA

2) OTT: Over-The-Top (OTT) media service is a digital distribution service provided directly to viewers over the public Internet without going through traditional providers such as over-the-air (OTA), cable, or satellite platforms.

###

The technology was developed with the support of the Ministry of Science and ICT for the research projects of △OTT player intelligence technology that provides Multi-View △blockchain convergence technology for the realization of trust metaverse △development of photo-realistic stereoscopic spatial computing technology for hyper-realistic metaverse service △development of original technology for hyper-realistic stereoscopic media and content.