News Release

Ad hominem attacks are the most common way users confront content they perceive as wrong in comment sections beneath news videos, with over 40% of analyzed comments relying on reputation-based insults to oppose earlier replies

Peer-Reviewed Publication

PLOS

Beyond ad hominem attacks: A typology of the discursive tactics used when objecting to news commentary on social media

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Word cloud of 100 words from the samples used in the article with highest Log Odds Ratio.

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Credit: Shea et al., 2025, PLOS One, CC-BY 4.0 (https://creativecommons.org/licenses/by/4.0/)

Ad hominem attacks are the most common way users confront content they perceive as wrong in comment sections beneath news videos, with over 40% of analyzed comments relying on reputation-based insults to oppose earlier replies

Article URL: http://plos.io/4os0Tkc

Article title: Beyond ad hominem attacks: A typology of the discursive tactics used when objecting to news commentary on social media

Author countries: U.S.

Funding: This research was funded by the National Science Foundation Division of Information and Intelligent Systems (NSF, Funding number: 2106476). Full details at: https://www.nsf.gov/awardsearch/showAward?AWD_ID=2106476&HistoricalAwards=false.


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