Targeting young adults beginning university may be especially effective for encouraging pro-environmental behaviors

When starting college, many young people report adopting pro-environmental behaviors such as active travel (e.g. walking, biking) and reduced meat consumption, so targeted interventions in these transition moments could be especially effective. 

Article URL: https://plos.io/4pZVamA

Article Title: Shifting horizons: Significant life events and pro-environmental behaviour change in early adulthood

Author Countries: United Kingdom

Funding: This work was supported by the European Research Council (ERC), under the project “Understanding and leveraging ‘moments of change’ for pro-environmental behaviour shifts” [grant number: 820235 to LW; KM; MG; NN] The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.