News Release

'Hooking' digital lives through cognitive science

Business Announcement

Simon Fraser University

SFU adjunct professor Luc Beaudoin has created strategies for better sleep and improving memory function. His latest venture tackles another cognitive efficiency of sorts--connecting everything we do online. He has launched a new app--aptly called Hook--designed to give users the ability to more rapidly store, link and access information.

Based on cognitive science, Beaudoin says he designed Hook to replicate the features of experts' long-term working memory. Its productivity window maintains a list of links from a current item to other items, and continues to build, store and access as needed. The app is currently in beta stage for public use.

"If you look 'under the hood' you'll see that whether you're in Safari, Mail, Preview or any other minimally scriptable macOS app, Hook will link up your digital life by simply creating and managing links - so you can instantly navigate between linked items," says Beaudoin, an SFU adjunct professor in education and cognitive science.

"It's simple but the goal here is to efficiently support learning, creating and problem solving." Beaudoin earlier floated the idea for Hook past Steve Jobs, co-founder of Apple Inc. Beaudoin is co-founder of CogSci Apps Corp., and author of two books on cognitive productivity (2013 and 2018). He spent several years in his quest to develop Hook and further develop the role of cognitive science-based solutions in improving everyday life.


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