News Release

Report builds framework for 'digital political ethics' in 2020

Absent federal regulations for online campaign ads, report offers template for best practices

Peer-Reviewed Publication

Johns Hopkins University

Adam Sheingate, Johns Hopkins University

image: Political scientist Adam Sheingate and several co-authors publish report on "digital political ethics." view more 

Credit: Johns Hopkins University

With the 2020 elections looming and amid continuing concerns over social media's role in U.S. politics, four top universities have published a comprehensive new report recommending how candidates, tech platforms and regulators can ensure that digital political campaigns promote and protect fair elections.

The report, Digital Political Ethics: Aligning Principles with Practice, was developed by Johns Hopkins, Georgetown and Fordham universities and the University of North Carolina. Hopkins political scientist Adam Sheingate and his co-authors conducted extensive interviews with digital political consultants and executives from platforms such as Facebook to devise best practices for ethical online campaigning.

From those discussions four broad ethical principles emerged for how campaigns, platforms, and regulators handle digital campaigns: They should encourage voter participation, protect election integrity, increase transparency, and ensure fairness and consistency. The authors detail 12 recommendations - including a call for federal regulations - to achieve those goals.

For example: Digital campaigns should not use hacked or stolen materials or accept help from foreign agents. Platforms should not ban political advertising, as Twitter did last year. And campaigns making exaggerated claims should provide proof just as TV ads are required to do by federal regulations that do not exist yet for digital efforts.

The report covers a variety of issues critical to the 2020 elections: microtargeting on Facebook, government regulation of online ads, data transparency practices of Facebook and Google, security of voter data, and the role of misinformation.

Absent any current regulatory oversight power, the authors encourage journalists to use these ethical best practices when examining the digital practices of campaigns.


The report was co-authored with Daniel Kreiss of the University of North Carolina, Leticia Bode of Georgetown University, and Jessica Baldwin-Philippi of Fordham University. It was funded by the SNF Agora Institute at Johns Hopkins.

For more information or to arrange an interview with Sheingate, contact Douglas Donovan at 443-997-9907, 443-462-2947 or at

To arrange a video or audio interview with a Johns Hopkins expert, contact the media representative listed. Johns Hopkins has a studio ready for television and radio requests.

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