News Release

Half of UK adults miss a quarter of their teeth when brushing

Survey also shows shocking lack of guidance on tooth brushing as Brushlink, a smart 'tracker for teeth' is launched

Peer-Reviewed Publication

The PR Works Limited

Thorough tooth brushing is recognised as the foundation of good oral health regimes, and an effective way to avoid tooth decay and gum disease.

Yet a new study into the UK's tooth brushing habits released today (Wednesday 1st November 2017) reveals a disturbing trend of poor oral hygiene habits that are a major contributor to the UK's £3.4bn-plus annual bill for NHS dental treatments, and for private patients. Each week, more than 1 million patients in the UK use NHS dental services - many of them seeking treatment for dental disease, the consequences of which costs the NHS a huge £3.4bn a year.

The study, commissioned by a consortium of dentists behind Brushlink - the first smartphone 'tooth brushing tracker' that works with any toothbrush and which launches today - found that half of UK adults (48%) admit that they 'orphan' at least a quarter of the teeth in their mouth by consistently missing them when they brush.

Tooth brushing efficiency is even lower among the Millennial generation (aged 18- 34) where less than a third (29%) reach all of their teeth each time they brush compared with over half (55%) for those aged 55 and over.

In another worrying flag for the UK's oral health, the study also found that six in ten (61%) adults have never been shown how to brush their teeth correctly by a dentist or hygienist. This fact could explain why a quarter (24%) of UK adults say that someone in their household has had dental treatment in the last two years for problems they think could have been prevented by better tooth brushing and oral hygiene.

Problems like those highlighted by the report (See full results tables over) were one of the reasons why award-winning dentist Dr Dev Patel invented Brushlink - a dental coaching device and app in 2015. The device is the first that can track and coach people on brushing frequency, duration and angles while making this data available to dentists if consented - and it works with any toothbrush, manual or electric.

Brushlink has also been built to provide a brushing score each time it is used. This is displayed along with 'in-brush' coaching tips and hints via a Bluetooth connection to a smartphone app; however, it also stores data for up to three months in case the user does not have a phone in the bathroom.

Dr Dev Patel, Founder and CEO of Brushlink said:

"As a practising dentist, I have always been shocked by the lack of feedback between patient and dentist. We have always had to rely on what we see inside the mouth ever six months rather than having any reliable data about how people are brushing. I invented Brushlink to plug this gap by providing coaching to patients but also accurate monitoring of everything they are doing with their toothbrush between dentist visits."

Professor Elizabeth Kay MBE, Foundation Dean Peninsula Dental School, Oral Health Topic Expert for NICE and a Brushlink Scientific Committee member, commented:

"This survey has revealed some intriguing insights into our oral health regimes and patients' relationships with the dental health professionals who care for them. There is no substitute for good tooth brushing practices when it comes to maintaining a healthy mouth, yet it would appear from the survey that there is a lot more that we can all do to achieve this effectively.

She added: "The fact that this survey is in association with the launch of a new dental care product - and one which I think is the most amazing oral health product that I have seen in a long time - should encourage people to takes its findings seriously, as it has been commissioned by a group of dentists who are passionate about improving the oral health of the nation."


1Research carried out by Opinium between 24th - 26th October 2017 among 2,011 nationally representative UK adults (aged 18+) weighted to nationally representative criteria.


About Brushlink

Brushlink is a revolutionary oral hygiene product that combines a smartphone ?app and a tracking device that transforms any toothbrush into a smart toothbrush.

The mobile phone app provides the user with real time brushing guidance and performance monitoring. Each brushing session is scored and monitored and the cumulative data can be shared with dental professionals in order to target help and advice.

The Brushlink device is a tiny hi-tech Bluetooth unit that attaches easily to any toothbrush and monitors brushing frequency, duration and - for the first time - angulation so that correct brushing angles can be encouraged, reinforced and monitored to help prevent gum disease.

Brushlink was founded by CEO - Dr Dev Patel a multi award-winning dentist who manages the Best Dental Practice in London (British Dentistry Awards 2016)

The rest of the board comprises:

- Paul Landau - Non-Exec Chairman
Founder and former CEO of Fitbug - AIM listed wearable tech company

- Dr Mishal Sachdev
Brushlink's Chief Dental Officer and periodontal specialist

- Dr Arjun Patel
Brushlink's Chief Medical Officer and qualified GP

- Professor Raman Bedi
Former UK Chief Dental Officer 2002-2005

- Adrian Webb
Director of and former Head of Marketing and Communications at esure insurance

- Rakesh Patel
Former Goldshield CFO - FTSE 100 Pharmaceutical and Healthcare Company).

- Nikunj Sondagar
Brushlink co-founder and founder of Auxo Design agency

- Juan Colomina
CTO - formerly of ING

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