News Release

Survey: barriers, not demographics, affect willingness to pursue veterinary care

Peer-Reviewed Publication

North Carolina State University

A survey of dog owners from across the U.S. shows that when it comes to seeking veterinary care for dogs, barriers to access - including a lack of trust - have more effect on the decision-making process than differences in race, gender or socioeconomic status. The results could aid veterinarians in developing outreach strategies for underserved communities.

"I was interested in how different demographic groups viewed health care and how those views might affect relationships between veterinarians and their clients," says Rachel Park, a Ph.D. student at North Carolina State University and first author of a paper describing the work. "The existing literature wasn't national in scope and hadn't accounted for multiple identities held, such as one's socioeconomic status or education, so I saw a knowledge gap that could be filled."

Using Amazon's Mechanical Turk, Park conducted an online survey of 858 self-identified dog owners. Participants were asked to indicate how likely they would be to seek veterinary care under 18 different circumstances. Participants were also asked supplemental questions about their relationship with their dog, previous veterinary behavior and demographic information.

While there was some variance for different medical scenarios, the overall likelihood of dog owners to seek care did not differ significantly across demographics, regardless of race, gender, or socioeconomic status. However, there were demographic differences related to barriers to veterinary care, as well as to the owner's relationship with the dog.

"We did see that women (58.0%), white (48.9%) and Asian (64.4%) dog owners were more likely to describe the dog as a member of the family, rather than as property, whereas some Black (24.4%) or Native American (25.0%) dog owners were more likely to consider the dog property," says Park. "But the difference in the way the relationship was described didn't carry over into a difference in likelihood to seek veterinary care."

The primary barriers to care that respondents identified were transportation, veterinary office hours of operation, cost, language differences and trust. Cost was a bigger factor for dog owners under 29 years old or households making less than $60,000 per year. However, these barriers - with the exception of trust - cut across all demographics: race, gender, education level and socioeconomic status.

Black and Native American respondents were about 10 to 15% more likely to indicate a lack of trust as a barrier to seeking veterinary care.

"This was the most interesting finding," Park says. "Respondents had the ability to select 'had a bad prior experience with veterinarian' as an option, but those who indicated lack of trust didn't choose that as the reason. Research has long reported that racial and ethnic minorities often experience mistrust in health professionals in human medicine and consequently seek health care at a lower rate. Our findings reveal that Black and Native American dog owners experience a similar mistrust in veterinary medicine. This appears to be an important avenue for future research."

While there are limitations to the survey - no statistical weighting to adjust for over- or under-sampling - Park says that the results are still useful for identifying opportunities for outreach from the veterinary community.

"I'm hopeful that this study can help us better understand the barriers different communities face," Park says. "Everyone wants to do what's best for their dog, so the veterinary community has the opportunity to help ensure equal access to care and try and ease those barriers."


The research appears in Veterinary Sciences and was coauthored by Margaret Gruen, assistant professor of behavioral medicine, and Kenneth Royal, associate professor of educational outcomes, both at NC State.


Note to editors: An abstract follows.

"Association between Dog Owner Demographics and Decision to Seek Veterinary Care"

DOI: 10.3390/vetsci8010007

Authors: Rachel Park, Margaret Gruen, Kenneth Royal, NC State University

Published: Online Jan. 5, 2021 in Veterinary Sciences


(1) Background: An important aspect of dog ownership is providing veterinary care. However, features of dog ownership differ across demographic groups and these may influence veterinary client decision making and behavior. The purpose of the present study was to elucidate relationships between American dog owner characteristics and willingness to seek veterinary care. (2) Methods: A total of 858 dog owners completed an online questionnaire asking participants to rate their level of likelihood to seek veterinary care for different medical conditions, answer supplemental questions about their previous veterinary barriers, and indicate barriers that prevent them from seeking veterinary care. (3) Results: Dog owners did not differ by demographics in their willingness to seek veterinary care. However, dog owner demographic groups varied in their relationship with their dog(s), previous behaviors accessing veterinary care, and barriers that make seeking veterinary care challenging. (4) Conclusions: Education, outreach and community-based veterinary medicine efforts should allocate resources to underserved communities identified within the context that they are affected by barriers to obtaining veterinary care for their dog(s).

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