News Release

Using Google Street View to estimate travel patterns in cities

Google Street View images have the potential to help understand how people travel in cities around the world

Peer-Reviewed Publication

University of Cambridge

A study published today in PLOS ONE indicates that Google Street View has the potential to estimate how common cycling is in cities, and potentially other travel patterns too. The analysis of 2,000 Google Street View images from 1,000 random locations in each of 34 cities in Great Britain found strong agreement with data on cycling, and public transport and motorbike use from the 2011 census and annual Active People Survey.

The World Health Organization has estimated that physical inactivity claims up to 3.2 million premature deaths across the world including 2.6 million in low- and middle-income countries. Increasing active transport, such as cycling or walking, is one way to improve physical activity levels in a population.

To understand and improve urban travel, data is needed on modes of transport used. However in most countries, up-to-date, accurate data is often not available at the city level.

Recently researchers have turned to big data sources to estimate walking, cycling, and other travel patterns in cities. This new study, led by scientists from the MRC Epidemiology Unit at the University of Cambridge, explored for the first time the potential of using Google Street View images to predict travel patterns at the city level.

Google Street View is the service provided within Google Maps through which users can navigate through the panoramic imagery of the streets. The researchers selected a random sample of 34 British cities. The researchers then accessed 2,000 images in each city from 1,000 randomly sampled locations, and counted the number of pedestrians, parked cycles, cyclists, motorcycles, cars, buses and vans/trucks in each image.

The Google Street View data was compared with levels of walking, cycling and other travel modes as reported in the 2011 Census. It was also compared with cycling and walking data from 2010 to 2012 in the Active People Survey, an annual physical activity survey in England. Using images recorded from 2010 to 2012, they ensured that the observations of Google Street View images and comparison datasets belonged to the same period.

The researchers found strong correlation between the Google Street View observations and levels of cycling, and public transport and motorbike use as reported by Census and the Active People Survey, with moderate level of correlation for walking. They also found promising results from a pilot analysis on the ability to predict the gender distribution of cyclists.

Google Street View has been widely used by researchers to map the built environment such as road infrastructure and green cover. This is the first time Google Street View has been used to estimate travel patterns across several different transport modes.

Google Street View is available in at least 90 countries covering a range of low- and middle-income settings and all continents. Over time more countries are expected to be included. This opens multiple exciting opportunities to estimate levels of cycling, and potentially other transport modes, across thousands of cities worldwide. Google Street View data has the potential to complement both traditional data such as censuses, and other new big data sources such smartphone apps.

Dr Rahul Goel of the MRC Epidemiology Unit, lead author on the paper, said:

"Establishing a good relationship between Google Street View data and population-level surveys is highly encouraging. We are excited about the global applications of this study, especially in settings where availability of data on walking and cycling levels has been traditionally scarce".

Dr James Woodcock of the MRC Epidemiology Unit, principal investigator on the study and senior author on the paper said:

"If something is not measured then it is often ignored. It is surprising how little we know about how much cycling there is in many cities around the world. Google Street View has great potential for understanding how people travel in many countries. The data is freely available and is collected in a more consistent way than many traditional surveys".


This study is a collaboration with the University of Chicago, led by University of Cambridge. It is part of the TIGTHAT project led by Dr James Woodcock, and is funded by a UK Global Challenges Research Fund foundation grant.


Rahul Goel, Leandro M. T. Garcia, Anna Goodman, Rob Johnson, Rachel Aldred, Manoradhan Murugesan, Soren Brage, Kavi Bhalla, James Woodcock. Estimating city-level travel patterns using street imagery: a case study of using Google Street View in Britain. PLOS ONE; 02 May 2018

Once the embargo lifts the paper will be available at:

About the University of Cambridge

The mission of the University of Cambridge is to contribute to society through the pursuit of education, learning and research at the highest international levels of excellence. To date, 96 affiliates of the University have won the Nobel Prize.

Founded in 1209, the University comprises 31 autonomous Colleges, which admit undergraduates and provide small-group tuition, and 150 departments, faculties and institutions. Cambridge is a global university. Its 19,000 student body includes 3,700 international students from 120 countries. Cambridge researchers collaborate with colleagues worldwide, and the University has established larger-scale partnerships in Asia, Africa and America.

The University sits at the heart of one of the world's largest technology clusters. The 'Cambridge Phenomenon' has created 1,500 hi-tech companies, 14 of them valued at over US$1 billion and two at over US$10 billion. Cambridge promotes the interface between academia and business, and has a global reputation for innovation.

About the MRC Epidemiology Unit

The MRC Epidemiology Unit is a department at the University of Cambridge. It studies the genetic, developmental and environmental factors that cause obesity, type 2 diabetes and related metabolic disorders. The outcomes from these studies are then used to develop strategies for the prevention of these diseases in the general population.

About the Medical Research Council

The Medical Research Council is at the forefront of scientific discovery to improve human health. Founded in 1913 to tackle tuberculosis, the MRC now invests taxpayers' money in some of the best medical research in the world across every area of health. Thirty-one MRC-funded researchers have won Nobel prizes in a wide range of disciplines, and MRC scientists have been behind such diverse discoveries as vitamins, the structure of DNA and the link between smoking and cancer, as well as achievements such as pioneering the use of randomised controlled trials, the invention of MRI scanning, and the development of a group of antibodies used in the making of some of the most successful drugs ever developed. Today, MRC-funded scientists tackle some of the greatest health problems facing humanity in the 21st century, from the rising tide of chronic diseases associated with ageing to the threats posed by rapidly mutating micro-organisms.

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