HOBOKEN, N.J. ¯ InStream Media LLC, a Stevens Institute of Technology Technogenesis® Company, has signed a distribution agreement with BIG Interactive of Singapore to distribute InStream’s embedded digital communications product to Singapore’s cable television market and other outlets. InStream Media LLC’s product has the potential to disrupt the way advertising is delivered to consumers via digital media. It provides non-invasive, unobtrusive embedded advertising using advanced steganography. This is an interactive, consumer-initiated approach that also provides instant feedback to the advertiser. It is also a method that does not increase the need for bandwidth.
The company is an outgrowth of research conducted in the Media Security, Networking and Communications (MSyNC) Lab in Stevens’ Department of Electrical & Computer Engineering. The founders, along with Stevens’ VP for Research & Enterprise Development, Dr. Helena S. Wisniewski, are Professors R. Chandramouli and K. Subbalakshmi, two experts in the field of streamed digital media, who are also founders of the MSyNC Lab.
Dr. Wisniewski said, “This is a marvelous opportunity for a large-scale product release for InStream Media, and we are very happy that BIG Interactive has recognized the clear market potential of this young technology company, founded and incubated at Stevens Institute of Technology, a major US technological university,.”
“BIG Interactive is extremely delighted to have signed an exclusive Distribution Agreement for distribution in Singapore with InStream to distribute their Steganographic Embedded Non-Invasive Advertising platform initially for Singapore,” said Mr. Bo Yu, CEO, BIG Interactive. “We are in the business of integrating very promising Digital Lifestyle technologies into our suite of Web2.0 and IDM solutions. After comprehensively exploring the steganographic platform from InStream, we soon realized it is potentially a blue ocean and exceptionally disruptive new online advertising model. As such, we are elated to have formally embraced a win-win strategic partnership with InStream.
“It does not stop here,” he continued, “by virtue of the many aspects InStream’s steganographic technology can contribute to the tremendously exciting and dynamic Web2.0 space, we are currently working very closely with InStream to arrive at our next level of long-term collaboration. So watch this space…”
About Stevens Institute of Technology
Founded in 1870, Stevens Institute of Technology is one of the leading technological universities in the world dedicated to learning and research. Through its broad-based curricula, nurturing of creative inventiveness, and cross disciplinary research, the Institute is at the forefront of global challenges in engineering, science, and technology management. Partnerships and collaboration between, and among, business, industry, government and other universities contribute to the enriched environment of the Institute. A new model for technology commercialization in academe, known as Technogenesis®, involves external partners in launching business enterprises to create broad opportunities and shared value. Stevens offers baccalaureates, master’s and doctoral degrees in engineering, science, computer science and management, in addition to a baccalaureate degree in the humanities and liberal arts, and in business and technology. The university has a total enrollment of 2,040 undergraduate and 3,085 graduate students, and a worldwide online enrollment of 2,250, with about 400 full-time faculty. Stevens’ graduate programs have attracted international participation from China, India, Southeast Asia, Europe and Latin America. Additional information may be obtained from its web page at www.stevens.edu.
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