News Release

Asian Scientist Intelligence launched to meet science communication needs in Asia

Uniquely positioned as both scientifically qualified and media savvy, Asian Scientist Intelligence offers a comprehensive suite of communications and public relations services to science and technology companies in Asia

Business Announcement

World Scientific

Asian Scientist Intelligence

image: This is the logo for Asian Scientist Intelligence. view more 

Credit: Asian Scientist Intelligence, 2014

SINGAPORE, July 29, 2014 – Asian Scientist Intelligence (ASI), Asia's first full-service science public relations (PR) communications firm, has announced its official launch on July 29, 2014.

Headquartered in Singapore, ASI is a PR consulting firm whose mission is to support R&D and technology organizations in communicating with stakeholders and the public. Their team consists of PhD-level scientists and professional journalists, and draws on their experience working on Asian Scientist Magazine, a premier print and online magazine covering R&D in Asia.

Services offered by the company include communications strategy, media partnerships, corporate identity and branding, and bespoke publishing projects. Industry and academic clients and partners include Agilent Technologies, Hays Life Sciences, Singapore Management University and the National Research Foundation of Singapore.

Mr. Max Phua, Managing Director of ASI said, "In 2011, business expenditure on R&D in Asia overtook the United States for the first time. I am pleased to be part of this exciting new venture that opens up possibilities for high-tech companies to take their brands further."

In addition to directing the long-term strategy and operational performance of ASI, Mr. Phua is also Executive Director of World Scientific Publishing Company, which is headquartered in Singapore and has offices in New Jersey, San Francisco, London, Beijing and Shanghai.

Dr. Rebecca Tan, Managing Editor of ASI said, "In our unique position as both scientists and journalists, we play an important role in bridging this gap and ensuring that the right message reaches the public. Asian Scientist Intelligence was born to fill a serious void in the market, where science and technology companies had nowhere to turn for their specialized communication needs."


Media contact information:

Ms. Clara Wong
Marketing Executive
Asian Scientist Intelligence
Tel: (+65) 6466 5775 ext 295

About Asian Scientist Intelligence

Launched in July 2014, Asian Scientist Intelligence (ASI) is Asia’s first full-service science PR communications firm in Asia. Committed to helping science and technology companies capture new opportunities in Asia, it has gained recognition and important connections in the biomedical research, information technology and healthcare sectors. For more information, please visit

About Asian Scientist Magazine

Asian Scientist Magazine is the definitive source of science and research news in Asia. Founded in 2011 as a weekly online magazine, it launched its flagship quarterly print magazine in 2014. Notable people to have appeared between the pages of Asian Scientist Magazine include Nobel Laureate Shinya Yamanaka and Dr. Wang Jun, executive director of BGI. It has more than 60,000 fans on Facebook. For more information about Asian Scientist Magazine, visit

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