The green economics, aimed at reshaping it fundamentally to embrace socio-cultural and ecological considerations of development as well. The new science of green economics speaks the language of hope. It proposes that sustainable development is possible without excluding the marginalized, without degrading nature and culture. It also offers the frameworks and tools to study economic challenges under this new lens. By its very nature, Green Economics is an emergent transdisciplinary field of investigation.
There was a sudden momentum in the scholarly parlances and policy circles when this idea first came up. Then, it continued its existence as a topic for armchair discussions. Fast forward to 2020, we are seeing industries making massive investments into the green economy. There is a heightened realization in various industries that embracing the principles of green economics is an essential basis of competitive advantage. At one point in time, technologies that powered the upcoming green economy were not efficient as per the profit maximization equations, which guided managerial decision making. Things have changed more recently: green technologies now are not just eco-friendly but also more efficient and effective. Regulatory pressures and increasing customer preference for green products added to this momentum.
The book presents 7 chapters that cover different topics that reflect these developments in the field from a number of academic and practical angles. The topics covered in the book include a review of the Food Energy Water Waste (FEWW) paradigm in Asian countries, an analysis of green economic forces in the Arctic region, green economics for protected area tourism, a conceptual analysis of green economics strategy, sustainable development and green banking in South Africa, and six sigma methodology for implementing green economic policies in different industries. Each chapter is organized into reader-friendly sections and is supplemented with references for the benefit of more involved scholars. The multi-regional perspectives, along with the theoretical and practical information on the topic make this reference a timely and handy resource on green economics and sustainable development for academics, scholars, industrialists, policymakers and economics enthusiasts alike.
About the Editor:
Dr. Babu George is Professor and Associate Dean in the School of Business of Christian Brothers University, Memphis, Tennessee, USA. He has a PhD in Management, a DBA in International Business, and an EdS in Higher Education Innovation and Leadership. He is a graduate of Harvard University’s Institute for Educational Management. In addition, he has completed multiple postdoctoral professional development experiences.
As a higher education administrator, he is passionate about nurturing transformative educational interventions that uplift individuals and communities to lead in the future. As a teacher and researcher, he is inspired by the interdisciplinary of knowledge interconnecting disciplines and professions. He is an avid traveler and something that he celebrates deeply is the beauty of diversity in cultures; he has traveled, either for leisure, work, or volunteering, to more than 70 countries. Given his lived experiences, sustainability is much more than a topic of scholarly interest for him.
Keywords:
Sustainability, Green technologies, Business ethics, Business Strategy, Green Economics, Lean Business Economic Development, Conservation, Development Studies, Cultural Studies, Clean Energy, Stakeholders, Positive Psychology, Impact Studies
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