News Release

Series of new studies refute assumptions about link between power and concern about reputation

Peer-Reviewed Publication

The Polish Association of Social Psychology

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Contrary to earlier research findings, people of power - think about politicians, celebrities or bullies in school - turn out to be no less concerned about their reputation, compared to those who have less influence and control within the society. 

Previously, it has been assumed that since those who have the upper hand in the society - unlike the ‘powerless’ - are able to get away with commonly unacceptable behaviour (e.g. aggression and exploitation), would care less about any potential damages to their reputation. 

However, a recent study by scientists at the University of Kent (United Kingdom) and Kochi University of Technology (Japan), published in the open-access peer-reviewed scholarly journal Social Psychological Bulletin, failed to find a correlation between the sense of power and reputational concern.

To make their conclusions, Dr Hirotaka Imada, Dr Tim Hopthrow and PhD student Hannah Zibell, conducted a series of three studies with the participation of about 900 British citizens in total. 

Having used well-established psychological research approaches, their findings do not only question previous assumptions about the link between one’s sense of power and concern about one’s reputation, but also challenge current methodologies in social science.

One of the two used methods relied on people recalling an event, where they felt they had power, before answering questions that measured reputational concern (e.g. “I do not consider what others say about me”) and evaluating statements that referred to their sense of power (e.g. “If I want to, I get to make the decisions”).

The second well-established psychological research method involved three groups of people: one of high power, another with low power, and a third that served as a control group. Each was asked to fill out the blanks into 20 fragmented words relevant to dominance and subordination.

“Reputational concern shapes various social behaviours, since having a negative reputation often results in receiving negative social consequences such as ostracism and punishment. As such, individuals are motivated to avoid displaying socially disapproved behaviour,” explain the researchers. 

“The powerful, by definition, can influence others, and even if they establish a negative reputation, it is unlikely that they will receive negative reputational consequences such as punishment; they are immune from negative reputational consequences. Thus, it can be hypothesised that power would liberate individuals from reputational concern,” they add.

However, they remain cautious about the weight of their new findings:

“Overall, it would be too early to draw any conclusions about the relationship between power and reputational concern. Given the ubiquity and the crucial role of reputation in social lives, the potential relationship between them deserves further scholarly investigation.”


Research article:

Imada, H., Hopthrow, T., & Zibell, H. (2023). Does the Sense of Power Influence Reputational Concern? Tests With Episodic and Semantic Power Priming. Social Psychological Bulletin, 18, 1-18.

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