Can Snapchat and memes convey serious science?

Against the torrent of 10-second videos, animated gifs, listicles, and other "clickbaits," communicating complex scientific information can seem an insurmountable challenge.

But the promise of untapped audiences and increased engagement is enticing journalists and public information officers alike to boldly explore new platforms like Snapchat and Facebook Live.

How can resourceful PIOs:

  1. Secure more earned coverage while ensuring accuracy?
  2. Pursue higher levels of public engagement while safeguarding scientific integrity?

The EurekAlert! 2016 PIO Seminar, "Communicating Science in the Clickbait Era," features presentations by a diverse panel of journalists and PIOs and live Q&A with the speakers.

The PIO Seminar is open only to EurekAlert! registrants. Not yet registered? Join for free.