How can PIOs help build public trust in science?

Public information officers (PIOs) are adept at securing media coverage for scientists, but communication research suggests that news stories on the latest scientific advances are primarily reaching audiences who are already interested in and supportive of science.

Amidst concerns about "elites" and the polarization of science and scientists in some areas that affect public policy, including vaccination, climate change, and nuclear energy, should PIOs assume some responsibility in helping scientists engage with local communities beyond issuing news releases? How can PIOs help scientists communicate authentically while reflecting their passion, dedication, and humanity?

Join an international panel of PIOs, scientists, and journalists as they discuss how PIOs can play an instrumental role not only in earning media coverage, but earning public trust.