Toronto – A study co-authored by Prof. Partha Mohanram of the University of Toronto’s Rotman School of Management has received the 2022 Notable Contributions to Accounting Literature Award from the American Accounting Association (AAA).
“Can Twitter Help Predict Firm-Level Earnings and Stock Returns?,” was published in the May 2018 issue of The Accounting Review and is authored by Prof. Mohanram, who is the John H. Watson Chair in Value Investing at the Rotman School, Eli Bartov, a professor of accounting at New York University's Stern School of Business, and Lucile Faurel, an associate professor at Arizona State University. The study applied textual analysis techniques to 870,000 tweets about 3,600 companies between January 2009 and the end of September 2012. On the whole, tweets in the days leading up to a firm’s quarterly earnings reports successfully predicted whether the firm would meet its targets or not. Twitter activity also did well in forecasting how the stock price would subsequently respond.
The award was presented at the annual meeting of the AAA in San Diego. The award is given annually to a study published within five years of the year of the award which has withstood a rigorous process of screening and scrutiny based on certain criteria, such as uniqueness and potential magnitude of contribution to accounting education, practice and/or future accounting research, breadth of potential interest, originality and innovative content, clarity and organization of exposition and soundness and appropriateness of methodology.
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