Implications of buy-online-and-assemble-in-store approach for firms, consumers and environment
Peer-Reviewed Publication
Updates every hour. Last Updated: 19-Oct-2025 20:11 ET (20-Oct-2025 00:11 GMT/UTC)
By building a game-theoretic model, researchers have found that a larger proportion of professional consumers can incentivize firms to adopt the buy-online-and-assemble-in-store (i.e., BOAS), while higher handling or traveling costs may lead firms to avoid its use. This study not only contributes to the existing literature, but also provides actionable insights for practitioners.
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