Reading reviews from others helps inform our decision-making on what to buy, where to visit, or who should provide our services. However, research from Bayes Business School (formerly Cass) suggests writers of online reviews are also more likely to repurchase items or experiences themselves and recommend to others if they are induced to write emotionally rather than factually.

Cambridge researchers have discovered why living in a disadvantaged neighbourhood may be linked to an increase in an individual’s risk of dementia.  In research published today, they show how it is associated with damage to brain vessels – which can affect cognition – and with poorer management of lifestyle factors known to increase the chances of developing dementia.