“Those not particularly knowledgeable in high-end fashion and luxury goods like counterfeits more than more fashion-savvy consumers, and they are more likely to post on social media about the original brand,” said Ludovica Cesareo, assistant professor of marketing in the Lehigh University College of Business. “This phenomenon is due to low-knowledge consumers’ greater ability to disengage from moral concerns about counterfeits.”

Joerg Niessing, an INSEAD marketing professor and digital strategy and transformation expert, has been named the winner of The Case Centre’s Outstanding Case Teacher Competition 2025. This global honour recognises his ability to bring business challenges to life using interactive technology and an innovative and creative teaching approach.

The continued intensification of global warming has made extreme heat events an increasingly severe threat to crop production. Cotton, as a globally important economic crop and a strategic pillar of China’s textile industry, faces significant challenges from frequent extreme high-temperature events during the summer. The high overlap between extreme heat and the blooming and boll-setting stages of cotton leads to issues such as pollen inactivation, anther non-dehiscence, and bud and boll shedding, severely affecting cotton yield and quality. This has become a critical bottleneck restricting the high-quality development of the cotton industry. Therefore, breeding heat-tolerant cotton capable of withstanding high-temperature stress has become an urgent need in the field of crop breeding.