Five minutes exposure to junk food marketing results in children consuming 130 kcals more per day, regardless of media advertising type
Reports and Proceedings
Updates every hour. Last Updated: 11-Sep-2025 20:10 ET (12-Sep-2025 00:10 GMT/UTC)
*Please mention the European Congress on Obesity (ECO 2025, Malaga, Spain, 11-14) if using this research*
Exposure to junk food advertisements (relative to non-food) results in children and adolescents consuming significantly more calories during the day, regardless of the type of media advertising, according to a randomised crossover trial being presented at this year’s European Congress on Obesity (ECO) in Malaga, Spain (11-14 May).
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