Colorful, “healthy” branding makes cannabis edibles appealing to teens, study finds
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Updates every hour. Last Updated: 24-Dec-2025 14:11 ET (24-Dec-2025 19:11 GMT/UTC)
Bright colors, fruit imagery, and labels like “locally made” or “vegan” might seem harmless—but when used on cannabis edibles, they can send misleading messages to teens. That’s according to a new Washington State University-led study examining how adolescents perceive the packaging of cannabis-infused products such as gummies, chocolates and sodas. Despite regulations barring packaging that targets youth, many teens in the study found these products appealing— often likening them to everyday snacks or health foods.
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