Dance as a performative art form alleviates perceived symptoms of depression, helps to understand its root causes and promotes self-actualisation, a recent study from the University of Eastern Finland found. The multidisciplinary research collaboration brought together perspectives from psychology and social psychology, as well as from dance as a performative art form, which is rarely included in interventions related to depression.

In newly published research, Texas McCombs Professor of Marketing Hoyer explores what drives different types of "brand defenders." “In today’s world, everything is a two-way interaction, and consumers get involved in the process,” Hoyer says. “They make videos and they stand up for the brands. They can be very valuable in offsetting negative communication.” How can companies can appeal to each type or brand defender?