A certain degree of ‘extremism’ is necessary for survival, according to social psychologists, who argue the personality trait is behind positive social developments.

Individuals are more likely to believe and endorse conspiracy theories if their psychological needs - such as feeling informed, secure and valued - are not met, according to new University of Kent research.

Despite soaring production rates, the uptake of electric vehicles remains dismally low, raising urgent questions about what truly drives consumer behaviour and how to ignite change. According to a new study from the University of Surrey, the electric vehicle (EV) revolution risks being overshadowed by consumer hesitance and misinformation. 

In the battle against climate disinformation, native advertising is a fierce foe. A study published on March 4, 2025 in npj Climate Action led by Boston University (BU) researchers, in collaboration with Cambridge University colleagues, evaluates two promising tools to fight misleading native advertising campaigns put forth by big oil companies.

A new study from the University of Zurich shows that the cultural influence on the transition to adulthood in sub-Saharan Africa is more communal and less self-centered than in Western contexts.