The University of Bonn has opened its own supermarket, in which pineapples, canned tomatoes, and toast are neatly lined up on black shelves. The space measuring 55 square meters (approx. 600 square feet) has pretty much everything you’d need in everyday life. The ‘clientele’, however, is very special: they are subjects participating in scientific studies. Here, researchers from the fields of food and resource economics, psychology, economics, and behavioral science are investigating how health- and sustainability-oriented purchases can be encouraged, for example, through product placement and other incentives. Robots are also demonstrating their capabilities here.