CNU research explains how boosting consumer trust unlocks the $4 billion market for retired EV batteries
Peer-Reviewed Publication
Updates every hour. Last Updated: 22-Jan-2026 09:11 ET (22-Jan-2026 14:11 GMT/UTC)
Electric vehicles (EVs) represent the next-generation technology aimed at transport decarbonization. Unfortunately, their limited lifespan leaves behind the problem of retired EV battery management. Recently, a Chonnam National University scientist has shed light on the attitude of consumers towards the reuse of retired EV batteries as energy storage systems. They suggest that consumer trust in companies, environmental identity, and innovativeness affects acceptance via perceived risks and benefits and affective responses.
New Joint Lab marks ŌURA’s first research entity in the APAC region, deepening a six-year partnership with NUS focussing on key health behaviours including sleep and physical activity