Consumers perceive AI-designed products as less sustainable than human-designed alternatives
Peer-Reviewed Publication
Updates every hour. Last Updated: 28-Oct-2026 19:16 ET (28-Oct-2026 23:16 GMT/UTC)
Consumers consistently perceive products designed by artificial intelligence as less sustainable than identical products designed by humans, according to new research published in the Journal of the Academy of Marketing Science. The findings suggest that consumers evaluate sustainability not only by a product's environmental performance, but also by whether they believe genuine human care went into its design.
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