Video messaging effectiveness depends on quality of streaming experience, research shows
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Updates every hour. Last Updated: 21-Jun-2026 05:16 ET (21-Jun-2026 09:16 GMT/UTC)
Low-resolution online videos are less likely to influence opinion and also more likely to dissuade viewers from engaging with future content, research by Oregon State University scientists shows.
Years into the grand experiment of personalized digital marketing, most of us have had the experience: You search for a product — or just casually mention it. Suddenly, ads for that exact item stalk you across apps, websites, and social media. The targeting may be technically impressive, but it can feel unsettling.
That uneasy sentiment is the center of new research by Wayne Hoyer, professor of marketing at the McCombs School of Business at The University of Texas at Austin. He finds that when digital personalization crosses perceived boundaries, it triggers a powerful emotional response, which he calls “creepiness.” That response can backfire on digital marketers by materially reducing consumers’ willingness to buy.
Language barriers are a major obstacle to accessing mental health care for those in the US who have difficulty communicating in English. But despite increasing demand, mental health services in Asian languages are rare—and in some places, in decline, according to a new study published in JAMA Health Forum.
Steven Weisberg, a researcher at The University of Texas at Arlington, found that advanced artificial intelligence tools could not uncover a clear link between brain structure and navigation ability in healthy young adults—challenging long-standing ideas about how the brain helps us find our way.