Nearly half of intoxicating hemp posts on Instagram use youth-oriented marketing; Just 2.5% carry warnings
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Updates every hour. Last Updated: 20-Oct-2026 20:16 ET (21-Oct-2026 00:16 GMT/UTC)
Brands selling intoxicating hemp products such as Delta-8 THC are using memes, cartoons and pop-culture references to market on Instagram while rarely warning about health risks or age limits, according to a new study in the journal Addiction. Nearly half of posts included youth-oriented content. Recreational marketing was widespread. Safety information was rare. Appeals varied by product type. Use of intoxicating hemp products has grown in the United States in recent years, alongside reported poisonings, emergency department visits and psychotic episodes. The study authors note that largely underregulated social media marketing may be contributing to that growth. The findings come at a pivotal moment for federal policy.
A study of 653 Ugandan common bean farmers finds that belonging to a digital market-linkage network significantly increases farmers' ability to act collectively, especially in group marketing, but this boost in "collective agency" is not shared equally between men and women.
Across both networked and non-networked farmer groups, men consistently reported greater confidence in taking on leadership roles and higher rates of collective marketing than women; network membership did not close this gap and, on some measures, appeared to widen it.
While network membership improved collective agency overall and was positively associated with women's agency, these gains were insufficient to eliminate underlying gender inequalities in leadership and participation.
The researchers conclude that market-access programs alone cannot deliver gender equality in agriculture, a finding that lands directly in 2026, the UN-designated International Year of the Woman Farmer, which is calling for this kind of deliberate, gender-transformative action.